Cestari Ltd is one of only seven, that’s right SEVEN, wool mills left in the United States. They produce remarkable quality wool yarn for knitters and crocheters and anyone else who might have a purpose for wool or wool blend yarn.
The Cestari website was first developed sometime around 1999 when web standards aren’t what they are today and the state of the Internet was much different.
Fieldstone Software was hired to freshen up the site and add some new features. Tasks completed on the site include:
- Install Google Analytics on the site to track visitor traffic.
- Added a Sitemap for the site and submitted it to the major search engines.
- Updating the HTML on the entire site to make it load faster which helps with Search Engine friendliness, user friendliness, and future maintainability.
- We added a video to the home page of the site that the folks at Cestari already had on DVD.
- We added some special product promotion pages to help get the word out about their awesome yarn (at very competitive prices as well).
With a little sprucing up, the site will continue to serve the Cestari Ltd. business and now that we have visitor tracking installed, we’ll be able to monitor how future changes affect the site’s effectiveness as a marketing tool for Cestari Ltd.